Thursday, 5 February 2009

What do I need to know about users?

Data gathering techniques
There are so many data techniques each one has a purpose to employ for it. So in our user research we will use two or three methods which are

Focus Groups
Individual interviews
Questionnaires

Personas

We are going to do two personas therefore we should do focus groups, individual interviews, contextual interviews, surveys. However we have done the focus groups and individual interviews and I think these two methods are enough for the personas. Creating personas in our user research are very important and to do we will have a better understanding of customers. I think all of us have a better knowledge what characteristics are included in a persona?

A persona contains
· Name and picture
· demographics (age, education, ethnicity, family status)
· job title and major responsibilities
· goals and tasks in relation to your site
· environment (physical, social, technological)
· a quote that sums up what matters most to the persona with relevance for your site

We can make up the person name but not person picture so the picture has to be real.


Scenario
Scenario is a description of a person’s interaction with a system. It help focus to design efforts on the users requirements. Therefore we need to do a scenario.

5 comments:

  1. hayat as we know we have done most of the interviews and focus group aswell so now we have to start creating our presentation......what we can do , if you do the scenarios and i will do the personas, pls do let me know

    ReplyDelete
  2. For additional to the persona, I think we should ask for permission of the interviewers because it contains his own personal details and even pictures.

    ReplyDelete
  3. Our presentation will consist of:

    - Scenario
    -Personna
    -Graphs
    -images
    -video
    and so on

    So teamblogger what do you think of that ?

    ReplyDelete
  4. That would be great louis but we have done focus group and interviews so now we are going to create our presentation

    ReplyDelete
  5. yes louis we should ask for permission from the interviewers but persona doesnot contains any personal details , you can use any name and picture.

    ReplyDelete